Jonathan Gaiser

CX Lab Identity

CX Lab Identity

Creating a clean and strong identity for the Customer Experience Lab has helped the group thrive and be recognized within Samsung. This identity has become a grounding element to help the group be promoted both internally and in public promotions for critical software design projects.

Identity Construction

The logo below was finalized by members of the visual design team that I managed. Peter Sanots created the structure and guidelines that have allowed the identity to thrive. Peter Santos, Gerald Taa, William McChesney, and Kyle McGill from my visual design team all contributed to the iteration and refinement of the logo for a truly great collaborative outcome.

Early Explorations

These are a few of the design explorations I created that helped lead to and shape the final logo design.