Jonathan Gaiser

Sony Info Eye

Info Eye

Info Eye was a key project for Sony Mobile to show off a new high resolution camera. Info Eye utilitzes partner technologies to create an Augmented Reality experience that allows users to find out information about different kinds of objects around them, from landmarks to brands, bar codes, and wine lables. Info Eye empowers users to explore the world in a new way.

Interaction Design

The interaction design for Info Eye identified critical components of the experience. It is critical that users can understand the kinds of objects they can search to set adequate expectations. Also, feedback for the process and clarifying the available actions allows the user to take full advantage of the presented information.