Jonathan Gaiser


Out of Box Experience

The Out of Box Experience provides a key touch point for VAIO customers. The moment when someone who has purchased a new computer first switches on their machine can be a critical opportunity to make a connection.

Smart Wi

Smart Wi provides users with a clear, conventient, and easy to use access point to manage their wifi, bluetooth, and network connections.


Thinking about the future of the VAIO brand and product plays a crucial role in Sony's ability to keep a strong position in the computer industry. Feeding new ideas and insights from design to business helps give VAIO new ways of moving forward.