Jonathan Gaiser

Sony Retail 2.0

Retail 2.0

Retail 2.0 included a series of explorations for making the shop front more engaging and interactive. Shoppers are relying more and more on mobile and the internet to make purchasing decisions, so making these tools as accessible as possible provides unique design challenges for the modern consumer electronics store.

Interactive Table

The interactive table allows users to research 3rd party reviews effortlessly by simply placing items on the table and selecting options to explore.

AR Experience

The interactive AR experience allows users to engage with and explore features of Sony's flagship tablet.

Sony Style Mobile

Sony Style Mobile allows Sony to travel anywhere and showcase key Sony products and services.