Jonathan Gaiser

Samsung Smart TV Interface

Coach Marks

The Samsung Smart TV is the world's leading smart television. Coach marks help onboard users in order to insure they understand and can access their advanced television features. Coach marks are accessed by selecting the "?" icon from the Smart Hub home screen. Designing and developing the coachmarks system required collaboration between many parties and stakeholders.

Cold Start

On first launch, the Samsung Smart TV needed to convey clear user values to entice people to complete the full setup process. Many users are not expecting advanced features on their television, so demonstrating the capabilities of the product are important to ensure its success.


The tutorial is the third piece in the customer education puzzle. It allows user to deeply explore the television interface, so they can learn about all of the great features the Samsung Smart TV offers.